Creative Campaigns In A Recession

MAY 2020

Overview

With a dramatic decrease in consumer spending, we’ve looked back to the 2008/2009 recession for examples of creativity to help capture the attention of the price conscious consumer.

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Created By

JADE WONG

is an aspiring brand strategist who hopes to amplify brand voices and build a deeper connection between brands and consumers.

JULIAN COLE

is a strategy consultant who works with brands and agencies to create world class integrated campaigns. 

CI EN LEE

is an junior strategist based in Singapore who wants to take a stab at making brands famous.