Analyzing over 30 creative briefs we identified the six sacred key inputs to a great creative briefs. These elements ensure a brief stays brief, while being potent. These elements showed up in over 50% of brief templates.
You can download the creative brief template, examples and strategy papers on the following link.
is a brand strategist who helps connecting brands to culture and getting people to share their fears, hopes and dreams.
is a strategy consultant who works with brands and agencies to create world class integrated campaigns.
