What You'll Learn

Gold Collar Strategist

The Academy allows you to grow your strategy skillset. With 80+ classes teaching the strategy fundamentals of research, insights, brief writing and creative feedback and also new skills like comms planning, digital strategy and production strategy.

Strategy Fertilizer

Every year you improve your craft as a strategist but the Academy acts as a fertilizer to that growth. Grow faster for your company.

Here's our 101 on asking your boss to get reimbursed for the course.

"Whether you're starting out in Planning or it's been your whole career, Julian's generous wealth of knowledge is invaluable stimulus. A treasure chest of principles, lessons and approaches that goes beyond the theory into actually helping us do our job better"

Anton Reyniers

Netflix, Head of Partner Marketing Creative APAC

Featured Content


3 Pillars of The Academy

1.  Skills

Recorded webinars where I will be teaching a different skill of the role of a strategist.

2.  Career

Guidance on career progression, and managing other strategists.

3.  resources

Downloadable decks that dramatically save you time in your day to day job.

About Julian

Julian Cole is a strategy consultant to global brands including Apple, Facebook, Disney and Uber. Previously I've held the role of Head of Comms Planning at BBDO and BBH and helped create award winning work for PlayStation, Bacardi, Pepsi, Google and Coca-Cola. These roles helped me understand what was key to help strategists progress in their career.

With a void of practical information online, in 2017 I started the Planning Dirty newsletter to share the best tools and resources growing to over 20,000 subscribers. The Academy is the next step in that journey.















Can I buy the decks one off?

Yes you will be able to buy one off decks if you do not wish to join the academy.

How do I convince my boss that this is worth purchasing?

The average company spends $1286 per employee on training (1). In marketing the rule of thumb is that you spend 1-5% of your annual salary on training. If you are not using this opportunity you are limiting your potential.

Training is a massive benefit to companies it helps grow employees, increase their satisfaction and also is a tax deduction for the business.

We have put together a template on how to ask your boss to pay for the Academy.

What happens when I unsubscribe?

You can unsubscribe at any time, there is no lock in period however you will be removed from the private Facebook Group and you will lose access to all documents at the end of the month.

How often will you be updating?

There is a new lesson in the Academy each week, so you will be constantly learning.


© Planning Dirty 2020