Progress to a world class agency strategist with the Planning Dirty Academy.

The BIG-T Strategist model gives you a;
- Strong foundation in the strategy craft with 9 modules
- BIG-T modules (Diplomacy, Management and Selling Strategy) that elevate you to leadership
The Academy includes lifetime access to;
- 80+ video lessons  
- Private Facebook Group (500+ members)
- Private mentorship groups
- Access to Julian Cole

"Whether you're starting out in Planning or it's been your whole career, Julian's generous wealth of knowledge is invaluable stimulus. A treasure chest of principles, lessons and approaches that goes beyond the theory into actually helping us do our job better"

Anton Reyniers

Netflix, Head of Partner Marketing Creative APAC



3 Pillars of The Academy


80+ video lessons where I will be teach the fundamentals skills of a strategist.


Access to small groups of strategist who act as your feedback circle as well as access the private group 500+ strategists.

3.  resources

Downloadable decks that dramatically save you time in your day to day job.

About Julian

Julian Cole is a strategy consultant to global brands including Apple, Facebook, Disney and Uber. Previously I've held the role of Head of Comms Planning at BBDO and BBH and helped create award winning work for PlayStation, Bacardi, Pepsi, Google and Coca-Cola. These roles helped me understand what was key to help strategists progress in their career.

With a void of practical information online, in 2017 I started the Planning Dirty newsletter to share the best tools and resources growing to over 20,000 subscribers. The Academy is the next step in that journey.















If I sign up to the Academy do I get access to all the paid content?

Yes you do!

Not only do you get access to the 80+ lessons.

You get access to all the one off templates and decks as well.

Is the Planning Dirty Academy for me?

If you are a strategist who is currently in the advertising industry (creative/in-house/media/pr/digital/social/design/branding) and looking for a roadmap on how to get to strategy leadership then the academy is for you..

I have broken the lessons into three areas beginner (Junior/Senior Strategist), intermediate (Strategy Directors) and advanced (Heads of Strategy) 

The bullseye is for strategists who have been in their career for 5+ years and have moved into strategy from a different discipline (account/creative/producing) and are looking to quickly skill up on the fundamentals and take a leadership role.

How do I convince my boss that this is worth purchasing?

The average company spends $1286 per employee on training (1). In marketing the rule of thumb is that you spend 1-5% of your annual salary on training. If you are not using this opportunity you are limiting your potential.

Training is a massive benefit to companies it helps grow employees, increase their satisfaction and also is a tax deduction for the business.

We have put together a template on how to ask your boss to pay for the Academy.

How long do I get access to the Academy?

You will have lifetime access to the Academy.

How often will you be updating?

There is a new lesson in the Academy every 2 weeks, so you will be constantly learning.

If I have a question how can I get in touch with Julian Cole?

There are three ways that you will have access to Julian Cole;

1) Julian checks the private Facebook Group daily and answers all questions. So if you have a question this is the best place to ask as you also get the benefit of all the other strategy minds in the group.

2) On the website Julian will check all the comments and give feedback on exercises, so feel free to ask questions here.

3) You will be able to email Julian directly.

How will I access the course?

You access the course through this website academy.planningdirty.com.

You will also have access to the special Planning Dirty Academy Drive which has all the presentations and frameworks.

How much is the Academy?

The Academy is a one of payment of $1297. You can also pay in 6 monthly installments of $220. This will give you access to the Academy for life.

Is the Academy structured?

It is recommended that everyone starts with the Strategy Fundamentals module to get up to speed.

Then it is up to you to go into detail on the different topics.

We will also be going through different modules every month with Q&As on the Facebook Page.

I would like my whole office to do this, how do I go about that?

We have a number of companies who do this as a group.

If you are interested in a office plan, get in touch - julianwcole@gmail.com


© Planning Dirty 2021